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Login and Pay with Amazon

Help grow your business through increased conversion, account registrations, customer retention and average order value. Engage with Amazon’s customers across desktop, tablet and mobile.

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Redefining the way customers pay

Millions of Amazon customers can login and pay on your website with their stored account information on Login and Pay with Amazon can help you add new customers, increase sales and turn casual browsers into buyers. It’s fast, easy and trusted — leverage the Amazon brand to grow your business.

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Identify Amazon customers when they login to your website. With Login with Amazon, you get the customer’s name and email address so you can personalize their on-site experience. Millions of online shoppers can now register with your site using the information stored in their Amazon account.

Inline checkout

Customers won’t leave your website to enter payment information. Maintain a consistent brand experience and help increase the likelihood of conversion by keeping more customers on your site.

Automatic payments

Offer subscription and recurring payment options to your customers. Go beyond the transaction and start establishing long-term, ongoing payment relationships.

Fraud protection

Help reduce your costs and protect your business with Amazon’s proven fraud protection, at no additional cost to you.

Solutions built for the way you do business

From the largest enterprises to newest startups, Amazon Payments can help you take the next step in growing customer relationships and building your business.

Build customer loyalty

Your customers will appreciate the ease and simplicity of logging in with their Amazon credentials to pay.

Make mobile shopping frictionless

Your customers will appreciate a hassle-free way to pay on smartphones and tablets, with no extra setup for you.

Reduce costs for your business

Help lower the total cost of your business with low volume based pricing. Also, our fraud protection helps protect you and your business from unauthorized charges.

Launch your startup

Establish credibility and trust with your earliest customers by leveraging Amazon’s customer-first brand. Eligible startups can register for our AWS: Activate special offer. Learn more


Low costs. No hidden fees.
2.9% + $0.30

(For domestic U.S. transactions.)

Pricing Details

Domestic processing fee


Authorization fee


Cross-border processing fee


Disputed chargeback fee


See our full Fee Schedule here
Questions? Contact Us

No monthly fees

No set-up fees

No fraud protection fees

No cancellation fees

Simple solution provider setup

We seamlessly integrate with a wide variety of shopping cart and e-commerce providers.
See our supported solution providers here.

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Everything you need to succeed

Access our payment marks, buttons and guidelines on our Resources page.
  • Payment marks and buttons
    Download our pre-approved images to use on your website or mobile site.
  • Button guidelines
    Learn the best practices for adding and positioning Amazon Payments buttons on your website.

View the resource library

From the press

Amazon Sellers Sold Record-Setting More Than 2 Billion Items Worldwide in 2014

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How AllSaints is expanding business with Amazon Payments, Bloomberg TV

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You can now use Amazon Prime to buy stuff that's not on Amazon, Mashable

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Amazon To Launch Subscription-Based Billing And Recurring Payments Service, TechCrunch

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Amazon takes on eBay's PayPal, CNBC

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Amazon Payments woos startup e-retailers with a free processing offer, Internet Retailer

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Ready to get started?

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