Login and Pay with Amazon
Help grow your business through increased conversion, account registrations, customer retention and average order value. Engage with Amazon’s customers across desktop, tablet and mobile.Watch the Video
How it works
Customers visit your site and add items to their shopping cart.
Customers select the Login with Amazon button.
Customers enter their Amazon username and password.
Customers select a shipping address and payment method.
Customers review and submit their order.
Redefining the way customers pay
Millions of Amazon customers can login and pay on your website with their stored account information on Amazon.com. Login and Pay with Amazon can help you add new customers, increase sales and turn casual browsers into buyers. It’s fast, easy and trusted — leverage the Amazon brand to grow your business.Contact Sales
Identify Amazon customers when they login to your website. With Login with Amazon, you get the customer’s name and email address so you can personalize their on-site experience. Millions of online shoppers can now register with your site using the information stored in their Amazon account.
Customers won’t leave your website to enter payment information. Maintain a consistent brand experience and help increase the likelihood of conversion by keeping more customers on your site.
Offer subscription and recurring payment options to your customers. Go beyond the transaction and start establishing long-term, ongoing payment relationships.
Help reduce your costs and protect your business with Amazon’s proven fraud protection, at no additional cost to you.
“If 100% of our orders came through Amazon Payments, we’d be happy.”
“Every generation sees a fundamental shift in the way we shop. Today, Amazon is driving that change and we are proud to be partnering with them to pursue our shared obsession with customer experience. The results we have seen from Log in and Pay with Amazon show that the speed, trust and convenience it brings to the user journey resonates strongly with our customers and this has inspired us to further collaborate with the launch of the Prime initiative. Although we are both 20 years old this year, this is just the beginning.”
“I have enjoyed Amazon's technology as both a consumer and merchant. Its fraud protection is unmatched.”
Solutions built for the way you do business
From the largest enterprises to newest startups, Amazon Payments can help you take the next step in growing customer relationships and building your business.
Build customer loyalty
Your customers will appreciate the ease and simplicity of logging in with their Amazon credentials to pay.
Make mobile shopping frictionless
Your customers will appreciate a hassle-free way to pay on smartphones and tablets, with no extra setup for you.
Reduce costs for your business
Help lower the total cost of your business with low volume based pricing. Also, our fraud protection helps protect you and your business from unauthorized charges.
Launch your startup
Establish credibility and trust with your earliest customers by leveraging Amazon’s customer-first brand. Eligible startups can register for our AWS: Activate special offer. Learn more
Low costs. No hidden fees.
For domestic U.S. transactions. Based on your transaction volume or if you have micro-transactions (those less than $10), you may be eligible for a discount. Contact Us
Eligible startups can receive free payment processing with AWS: Activate. Learn more
Amazon Payments offers low, predictable costs. You know upfront what you will pay because there are no hidden fees or add-ons for monthly use, setup, cancellation, or unused authorizations. Amazon’s pricing can lower the total cost of accepting payments for your business.
No monthly fees
No set-up fees
No fraud protection fees
No cancellation fees
Simple solution provider setup
We seamlessly integrate with a wide variety of shopping cart and e-commerce providers.
See our supported solution providers here.
Everything you need to succeed
Access our payment marks, buttons and guidelines on our Resources page.
Payment marks and buttons
Download our pre-approved images to use on your website or mobile site.
Learn the best practices for adding and positioning Amazon Payments buttons on your website.
From the press
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